I will give it to golf manufacturers, they have become extremely tech savvy. So what’s the best way to choose a golf ball from your favorite brand? Use an online golf ball selector. Almost everything these days can be done through an online source. Manufacturers have made it easier for golfers to be fitted to the right ball using an online resource. Most notably Nike just released their online golf ball fitting solution. The idea behind it allows golfers to choose what they want out of a golf ball and they will recommend what the best ball to use should be. The Nike selector asks you what your goal is: if you want one to be fun, play better, or play the best, then it asks you a series of questions about your personal gaming style such as clubhead speed and putting tactics. These selectors aren’t of course 100% accurate there is only so much information you can feed it, Nike’s may be a little bias because after going through a few results I was returned with their new 20Xi golf balls. A manufacturer like Bridgestone is known for their golf ball fittings and the customization they take trying to find the right golf ball for you. Callway’s process is much like Nike’s where they ask you a series of questions based on feel, approach, and preference of fairway hits or long shots. Titleist went with a visual approach and created a theoretical green where you can specify what type of shots you make where on the hole. I’m hoping other golfers have tried these out, obviously there not going to be a perfect judge of your game but I think they do a good job of narrowing your selection down.
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